https://www.shellybuettner.com/blog daily 0.75 2025-12-20 https://www.shellybuettner.com/blog/wear-your-pearls-day-december-15th monthly 0.5 2024-12-09 https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/f47ac19f-0e9b-4ff4-8192-231635ec4255/GoldCrossPearlNecklace.jpg Blog | shellybuettner.com - Wear Your Pearls Day Every December 15th is National Wear Your Pearls Day in the United States. https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/80f82f90-b14c-447a-8f57-bab7c7ca7ff7/1000x1000px+National+Wear+Your+Pearls+Day+2023-24+Ad+Campaign+%281000+x+1000+px%29.png Blog | shellybuettner.com - Wear Your Pearls Day - Make it stand out Mental Health Awareness Campaign for National Wear Your Pearls Day - December 15th (Campaign creation by Shelly Buettner, Shelly B. Copy) https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/cb4e2341-0406-46fb-8f46-4f489b5ce58b/National+Wear+Your+Pearls+Day+Campaign+1000+x+1000px+Shelly+B.+Copy+Blog+Post+.jpg Blog | shellybuettner.com - Wear Your Pearls Day - Make it stand out #WearYourPearls-December 15th https://www.shellybuettner.com/blog/empowering-jewelers-blending-soulful-strategies-for-personal-amp-brand-mastery monthly 0.5 2024-05-01 https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/ae16be2a-d17d-4e3c-94b5-cc756bf98c55/S.O.A.R.+for+Shelly+B.+BLOG+GRAPHIC.png Blog | shellybuettner.com - Empowering Jewelers - Blending Soulful Strategies for Personal & Brand Mastery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/941d083c-7555-4f11-b2d7-3ec1a5002711/Nothing+is+impossible.+The+word+itself+says+I%E2%80%99m+possible+%E2%80%93+Audrey+Hepburn+with+Gold+Stars.png Blog | shellybuettner.com - Empowering Jewelers - Blending Soulful Strategies for Personal & Brand Mastery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/eae08d29-061f-4839-9d80-180cc3d08001/Blue+Shel+Digital+Signature++2000+x+2000+px+-+jpeg+version.jpg Blog | shellybuettner.com - Empowering Jewelers - Blending Soulful Strategies for Personal & Brand Mastery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/d081224f-bca4-49ad-9c75-717ea35317e7/S.O.A.R.+2024+-+Airplane+Photo+I+took+in+Phoenix+11142023.1.jpg Blog | shellybuettner.com - Empowering Jewelers - Blending Soulful Strategies for Personal & Brand Mastery - Here’s to… Peace, Love & Soaring Through Life with Ease! https://www.shellybuettner.com/blog/chatgpts-birthstone-chart-fiasco monthly 0.5 2024-04-07 https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/b10bdf03-1727-407c-a35b-b8eb4e5c8e4d/1-ChatGPT%E2%80%99s+Birthstone+Chart+Fiasco+Blog+Post+cover+graphic+-+bluegreen+1080X1080.png Blog | shellybuettner.com - Why You Need a Professional Jewelry Copywriter - Even with AI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/30ff2482-3bc7-4dd8-9278-eb163e81a190/Funny+Gemstone+chart+from+ChatGPT-DALL-E+January+2024.jpg Blog | shellybuettner.com - Why You Need a Professional Jewelry Copywriter - Even with AI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/1463767c-69e7-40ae-993a-d48f0b627d06/Birthstone+textual+chart+traditiona+and+modern+gemstones+from+ChaptGPT+January+2024.png Blog | shellybuettner.com - Why You Need a Professional Jewelry Copywriter - Even with AI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/eae08d29-061f-4839-9d80-180cc3d08001/Blue+Shel+Digital+Signature++2000+x+2000+px+-+jpeg+version.jpg Blog | shellybuettner.com - Why You Need a Professional Jewelry Copywriter - Even with AI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shellybuettner.com/blog/what-does-jewelry-mean-to-you monthly 0.5 2023-05-27 https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/1639260904279-OX25RODJXY150ADC9LBG/unsplash-image-T1R2TwKhcaU.jpg Blog | shellybuettner.com - What Does Jewelry Mean to You? - Jewelry is a Bond With yourself, someone else, or with a place and time in your life. https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/1639261407337-FQKP5M3VS39X9FACVHPF/unsplash-image-PxLNMUVQnYY.jpg Blog | shellybuettner.com - What Does Jewelry Mean to You? - Jewelry is a Memory It’s your treasure of joy as you remember the look in their eyes as they proposed. https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/1639261894928-RV1AVC84B31OM2L9S260/unsplash-image-3EH9dmDQU3U.jpg Blog | shellybuettner.com - What Does Jewelry Mean to You? - Jewelry is Strength It’s your reward for the courage and dedication it took to reach your goal. https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/1639262270752-8UMWL7A4NBI4RPH1S79F/unsplash-image-9ahYSpzUhEA.jpg Blog | shellybuettner.com - What Does Jewelry Mean to You? - Jewelry is Celebration To some, it’s jubilation in celebration of a new life. https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/1639262580514-0R1418THFNRC8QFIRCT4/unsplash-image-V5Owjg-ZNto.jpg Blog | shellybuettner.com - What Does Jewelry Mean to You? - It’s your feeling of HAPPINESS and GRATITUDE for the CONNECTION it represents between YOU and your BEST FRIEND. https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/1639263454405-UWWNDFR42QUGQ1VMN3PQ/unsplash-image-CeZypKDceQc.jpg Blog | shellybuettner.com - What Does Jewelry Mean to You? For so many, jewelry means everything ~ for it’s all they have left to remind them of the ones they love. https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/1639265110394-LX3KNGYFUUQNV47GO8HP/unsplash-image--XlBjdtRqK8.jpg Blog | shellybuettner.com - What Does Jewelry Mean to You? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shellybuettner.com/blog/help-your-jewelry-clients-find-their-ring-size monthly 0.5 2024-04-07 https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/1603648296248-3X8061D6GMQ0TTYFKC1Z/Girl+with+Rings+-+by+brooke-cagle-kElEigko7PU-+on+unsplash.jpg Blog | shellybuettner.com - Who Else Thinks Size Matters? - Your Prospective Jewelry Client ~ That’s Who! https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/1603648826778-G6YLZX9VXHRLWUEGPAWN/hand+with+many+rings+maddi-bazzocco-lk7s8i5NdqE-unsplash+Photo+by+Maddi+Bazzocco+on+Unsplash.jpg Blog | shellybuettner.com - Who Else Thinks Size Matters? - “What finger do I want to wear it on?” https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/1603650620455-PVRLY9VFE4PW7NR41LO9/Cute+little+dog+in+beg+roberto-nickson-V6G2m3D9IDI-unsplash+Photo+by+Roberto+Nickson+on+Unsplash.jpg Blog | shellybuettner.com - Who Else Thinks Size Matters? - She puts away her credit card, shuts off her iPad, turns out the lights, and joins her dog in slumber. (This is the dog Jaimie Jewelry Shopper would have if she had one! Isn’t he cute?!) https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/1603653228769-8YHEJ61QH02ZIDBU33VF/Hammered-Stackable-Rings-2010+silver+stackable+rings.jpg Blog | shellybuettner.com - Who Else Thinks Size Matters? No matter the size of your online store, if you’re selling rings of any kind, be sure you have a ring-size chart with detailed instructions on how to use it. Your clients will be grateful for the convenience and ease of use, your accountant will be appreciative of lower-ring returns, and you’ll be pleased with a lower abandoned cart % rate. https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/eae08d29-061f-4839-9d80-180cc3d08001/Digital+Signature+CANVA+3000x3000px+Cheers%2C+Shel+jpeg+version.jpg Blog | shellybuettner.com - Who Else Thinks Size Matters? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shellybuettner.com/blog/5-steps-to-grow-your-jewelry-brands-online-presence monthly 0.5 2024-04-07 https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/1613332567452-PF4Y6TD83JNNU18GI6P9/Photo+by+Chrisin+Humes+%40ChristinHumePhoto+on+Unsplash.jpg Blog | shellybuettner.com - 5 Tips to Successfully Grow Your Online Jewelry Brand - How to Stay Relevant in Today’s Rapidly Changing Online Jewelry Market https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/1652905757571-1VRKUCU4HA2HLRISUT8V/jeshoots-com--2vD8lIhdnw-unsplash.jpg Blog | shellybuettner.com - 5 Tips to Successfully Grow Your Online Jewelry Brand https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/1594731287236-1DBEBQYQ0Y1N6MIRCYFU/Canva+-+laptop+shopping+cart+photo.jpg Blog | shellybuettner.com - 5 Tips to Successfully Grow Your Online Jewelry Brand - 5 Tips to Help You Grow Your Online Jewelry Brand This Year https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/556fdba0-a705-47f7-a1d9-1191c2abfb00/unsplash-image-wGStSPAvuIo.jpg Blog | shellybuettner.com - 5 Tips to Successfully Grow Your Online Jewelry Brand - A Few Tools in Your Arsenal Can Be: Virtual or In-Person Trunk Shows Personal Viewings Exclusive Videos for a Select Few of Your Best Clients https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/1dd41c90-3f7a-44db-a66b-ab107c7fe2bf/unsplash-image-dQyS2pMYtok.jpg Blog | shellybuettner.com - 5 Tips to Successfully Grow Your Online Jewelry Brand - Shopping online or in-store: We like to buy from people, brands, and companies we know, like, and trust! https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/eae08d29-061f-4839-9d80-180cc3d08001/Blue+Shel+Digital+Signature++2000+x+2000+px+-+jpeg+version.jpg Blog | shellybuettner.com - 5 Tips to Successfully Grow Your Online Jewelry Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shellybuettner.com/blog/why-killer-copy-is-key monthly 0.5 2024-04-07 https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/1582343173169-V9SAILYX5GB3TVPT2P97/Photo%2Bby%2BBram%2BNaus%2Bon%2BUnsplash.jpg Blog | shellybuettner.com - Why Killer Copy is Key - “Copy is not written. 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In order to become certified, students must complete the extensive program, take advantage of the support available to them, and build businesses that get their clients results. Certified students have learned effective copywriting techniques and use these techniques in an ethical way. Plus, they have access to continued education and support throughout their copywriting career. https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/1613488306380-T4YDI7JRH6D48S5XAOJV/Whitnie+Wiley+LinkedIn+Banner.jfif Home - “I hired Shelly to help with my bio and prepare show notes for the upcoming launch of one of my podcasts. Shelly's work is outstanding and I use my new bio where appropriate for projects I'm involved in. And I cannot wait to use the show notes! Shelly cared about what I wanted and made sure to spend time with me to help draw out my needs and goals so that her work not only suited what I was looking for, but would appeal to my intended audience and inspire them to respond to my calls to action. After interviewing several copywriters, I'm glad I hired Shelly and am looking forward to a productive and fruitful working relationship together.” — Whitnie Wiley ~ Your Guide to Doing Work You Love and Loving the Work You Do | Eight-time Bestselling Author | Speaker | Pod-caster | https://www.shellybuettner.com/about daily 0.75 2026-02-26 https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/1594766232681-HAOF5A69MQPOD515E8KM/Shelly+Pic+1-1.jpg About | shellybuettner.com - Hey there, I’m Shel. Your Jewelry Copywriter, Content Strategist, and AEO Specialist https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/eae08d29-061f-4839-9d80-180cc3d08001/Blue+Shel+Digital+Signature++2000+x+2000+px+-+jpeg+version.jpg About | shellybuettner.com - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shellybuettner.com/services daily 0.75 2025-12-03 https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/f47ac19f-0e9b-4ff4-8192-231635ec4255/GoldCrossPearlNecklace.jpg Services | shellybuettner.com https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/a1390ba5-595c-465e-8910-a0ea55f0ffeb/BlackPearlKnottedNecklace-F+-+Copy+-+Copy.jpg Services | shellybuettner.com https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/774a4a3b-306b-4156-9a36-02ad71622c56/MiShel+Mix+Pearls+and+Gemstones+Layered+Bold.jpg Services | shellybuettner.com https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/e4882f4f-e10c-45d0-be16-0c823bc7ac3a/DALL%C2%B7E+2024-01-13+13.51.20+-+Jewelry+Designer+at+her+desk+in+Sedona+blue+eyes+brown+hair+lots+of+jewelry.png Services | shellybuettner.com https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/8eba3799-cab6-42d5-8e21-2846d4b62f4c/DALL%C2%B7E+2024-01-12+21.54.+S.O.A.R.+Series+article+picture+crystals+on+desk+in+bright+office.png Services | shellybuettner.com https://www.shellybuettner.com/portfolio daily 0.75 2026-02-26 https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/1920ba9c-990f-4d6f-bef0-4ddc8588dc70/Shelly+Buettner+The+Joy+of+Work+%231+Intl+Best+Seller+Writing+Quote+Overlay+Graphic+for+website%2C+social+action+takers+publishing.png https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/63546737-3510-425c-a6f4-cd4c89c345e4/National+Wear+Your+Pearls+Day+Graphic+2+-+What+You+Dont+See+Matters+Too.jpg Portfolio | shellybuettner.com - National Wear Your Pearls Day - December 15th Awareness Campaign - Copy, Visual Content & Design First recognized in 2015 and founded by DeAnna Bookert-Heard to raise awareness for depression, anxiety and mental wellness, National Wear Your Pearls Day is celebrated each year on December 15th in the United States. https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/1589837640713-UUNESSMEPM0OK6TQHQ4W/Jennifer+Hanscom+Jewelry+Collection Portfolio | shellybuettner.com - Jennifer Hanscom Jewelry ~ A Source of Happiness and Empowerment ~ Website Copy ~ Product Descriptions ~ Social Media Content “Shelly is a fabulous copywriter! My experience working with her has been amazing. She took the time to understand my message and then packaged it in a welcoming tone that flows with ease as you read it. It's clear she really cares about helping you to help others. And she's a dream to work with!” ~Jen Hanscom, Artisan Jeweler~ https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/1618602534949-X7MDX70OHC4RO9PQB1R2/Annie+Gerber+Web+Home+Page+-Logo+with+Pic+1.1.png Portfolio | shellybuettner.com https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/1589838705462-MI6M8F2R8LSZGPJI0QFB/Screenshot%2B%25289%2529.jpg Portfolio | shellybuettner.com Contributing Author: Create the Right Mindset and Transition From Employee to Entrepreneur https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/1592858240697-IPE68M44QJF9UUQVAVR7/1Habit_For_Success_SmartFem_Summit_Special_Edition_Contributing_Author_Michelle_Buettner.png Portfolio | shellybuettner.com - 1 Habit For Success SmartFem Summit Special Edition Contributing Author, Michelle Buettner Chapter 11 ~ Practice Empathy Daily https://www.shellybuettner.com/portfolio/client-blog-posts monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/5e4e1b6101d34e61c011d22f/1d9d95d0-7761-486d-80c3-674e0b79b2c8/National+Wear+Your+Pearls+Day+Graphic+2+-+What+You+Dont+See+Matters+Too.jpg Portfolio | shellybuettner.com - Client Blog Posts, Articles, Guides, Ad Campaign Copy & Design, Ad Campaign Creation, Design, Copy, Marketing - Shelly B. 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