Why You Need a Professional Jewelry Copywriter - Even with AI

Most everyone is using some form of AI to streamline their day — from jotting down notes to juggling customer chats — it's easy to get caught up in the wave and think these digital geniuses have your back, and your business content, covered.

That said, there are two compelling reasons to choose a professional copywriter for your jewelry brand, even in the era of AI.

1. Human Emotion: AI-generated writing lacks the depth of human emotions, such as empathy. Its attempts to mimic feelings falls short of conveying genuine experiences and this difference is often very noticeable when storytelling.

2. Creativity: AI bases its output on existing content, so it lacks the ability to think forward in a critical or creative manner. This means it misses out on inventively engaging your audience or capturing your brand's essence in fresh, innovative ways. Which is critical when marketing your brand these days.

The irreplaceable value of human creativity, expertise, and emotional insight in crafting stories that resonate deeply with your target audience is indispensable. After all, nothing communicates stories or expresses emotions quite like the nuanced understanding of a real human being. 😉

This said, are you ready for a bladder-busting laugh today?

Cool!

I was recently looking for images for a reference chart on birthstones.

I couldn’t find anything I liked, so I asked ChatGPT – or my V.A., ‘Chad’ as I call him - to give me a visual.

I asked Chad, who has DALL-E (Daisy, to me) shacked up with him, for a simple chart with image examples of traditional and modern birthstones corresponding to the proper months.

I listed the months of the year (you know, just in case they were in question), typed in the birthstones for each month, and told him how many columns I wanted.

I double-checked my instructions and hit go.

When the chart popped up, I sat there for a sec, taking it all in.

Then I busted up laughing so hard tears streamed down my face and I about peed my pants! (TMI??)

Here’s the response and corresponding image Chad & Daisy (aka - ChatGPT / DALL-E) gave me:

Chat GPT / DALL-E: Here is a visual chart displaying the traditional and modern birthstones for each month, as you requested. The chart is designed to be elegant and suitable for a jewelry-related context, with each column clearly listing the birthstones corresponding to each month. You can view and use this chart for your purposes. If you need any further modifications or another type of chart, feel free to let me know.

What the… ?!

Where do I even start?

With all the misspelled and made-up words?

Maybe the orange butterfly thrown in for… ?? Who knows what that’s for.

Each time I look at it, I just laugh more.

I think there’s a disconnect between my dude Chad and his girl Daisy.

And the fact that Chad tells me to use this silly chart for anything public whatsoever, is a little scary.

After changing my pants and reapplying my makeup, I asked Chad what was up with the misspelled and made-up words. FYI - I know this is normal when many of the AI tools give you photos, but I asked for a CHART. Not a… whatever this is.

Here's his excuse:

ChatGPT (aka-Chad): I completely understand your concern, Shel. The text in the image was auto-generated and doesn't accurately reflect your brand's messaging or the correct spelling. I can create a new image without any text, ensuring it aligns perfectly with the professional standards of Shelly B. Copy. Let's give it one more try without any text to avoid such issues.

“Doesn't accurately reflect the correct spelling.” Ya think?!

“Create a new image without any text.” What?! I need it to have text.

How will anyone know what this jacked-up picture is for WITHOUT THE PROPER WORDS? Aka-text.

Key Phrase: PROPER WORDS

PROPER WORDS help communicate good stories. PROPER WORDS with clear meaning and purpose communicate even BETTER STORIES.

Stories with emotions, like dismay. Sadness. Gut-busting humor.

And a bunch of other good feels, too!

So, you DO need a professional copywriter using proper words for better stories, after all. Especially when it comes to telling the heartfelt story of you and your jewelry brand.

Huh, Chad? (somebody’s gotta keep you in line!)

This is what I was trying to get Chat GPT to give me when I asked for a chart:

Only I didn’t say ‘textual chart’.

Oopsies! I guess WORDS DO MATTER.

Especially when you’re prompting AI / ChatGPT.

So be careful. Don’t let your AI generated words run rampant.

When you're ready to get serious and hire a professional copywriter to properly communicate your brand's story so people know precisely what you mean and who you serve – hit me up over on LinkedIn or shoot me an email.

Until Next Time!

Peace, Love and WORDS THAT MATTER!

Cheers,

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P.S. This is your non-AI-generated prompt to message me about writing for you.

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