Premium Copywriting for Jewelers
GIA-Trained. FTC-Aware. Industry-Trusted.
A Professional Jewelry Copywriter helps you:
Write SEO & AEO optimized content to increase your sales revenue
Establish authority & trust to create genuine connections with your target audience
Build lasting relationships with customers who are loyal to your brand
Get discovered in search results and become visible in AI overviews
Be positioned to be credited and referenced in AI answers—so buyers find, trust, and choose you.
A professional SEO/AEO copywriter and digital marketer optimizes your content across search, shopping, and social channels to improve your visibility and increase your revenue.
Hey there, I’m Shelly.
Your SEO + AEO experienced copywriter and content marketing strategist.
Backed by 20+ years of jewelry-industry experience and 6+ years as a copywriter, I specialize in creating soulful, SEO + AEO–driven copy for your brain, body, and brand.
I provide copywriting and content marketing services for:
• Jewelry Brands
• Holistic Wellness Companies
• Metaphysical + Spiritual Businesses
• Travel + Tourism
• Conscious Creatives
The result?
To position you to be searched, seen, and cited.
As a certified jewelry copywriter and content marketer with professional jewelry-industry education and experience, I provide SEO + AEO–driven content that converts and strategic marketing designed to get you searched, seen, and cited by the engine-optimization powers-that-be.
Saving you time and money while helping you land more dream clients and increase your sales with outstanding, conversion-driven copy is what I do.
As a GIA Graduate (Pearls), a CPAA Certified Pearl Specialist, and a certified copywriter and digital marketer specializing in content creation, I leverage more than 20 years of gem and jewelry industry experience to increase your online visibility and inspire your audience to take action.
Partner with me and let’s build your brand’s unique story and grow sales with compelling, SEO + AEO–optimized copy and strategic content marketing aligned to your brand, ethos, and goals—so your ideal customers find, love, and trust you.
Imagine how it’s going to feel to:
Take your time back
Increase your sales revenue
Boost your brand’s visibility
Finally build the company of your dreams
It’s time to explore those possibilities by hiring a professional copywriter with jewelry industry experience.
Don’t wait another day. Build the business you desire. Book your free call now.
Jewelry Credit: Custom Black Diamond Ring: Todd Reed. Wood Heart Pendant: John Ford. Pearl Gemstone Bracelet, Silver Hoop Earrings, Silver Stackable Rings: MiShel Designs. USMC Sgt. Wade D. Wilson Memorial Cuff: Hero Bracelets. Photo Credit: Egan Eyes Photography, Casa Grande, Arizona.
Write Your Way to Freedom is a prestigious comprehensive copywriting program. In order to become certified, students must complete the extensive program, take advantage of the support available to them, and build businesses that get their clients results. Certified students have learned effective copywriting techniques and use these techniques in an ethical way. Plus, they have access to continued education and support throughout their copywriting career.
What I Do for Your Business
I create strategic, SEO + AEO–optimized copy and content marketing for jewelry brands, wellness companies, metaphysical businesses, and conscious creatives—so your brand becomes discoverable, trustworthy, and impossible to overlook online.
I write:
Website copy + product descriptions
Sales + landing pages
Email marketing + newsletters
Blog articles + SEO content
Social content + ad copy
I help you sound like YOU—clear, confident, and aligned with your brand’s purpose.
Here’s what some of my amazing clients have to say…
“Shelly is a fabulous copywriter! My experience working with her has been amazing.
She took the time to understand my message and then packaged it in a welcoming tone that flows with ease as you read it.
It's clear she really cares about helping you to help others and she's a dream to work with!”
~Jen Hanscom, Artisan Jeweler - Jennifer Hanscom Jewelry ~ A Source of Happiness and Empowerment
“I hired Shelly to help with my bio and prepare show notes for the upcoming launch of one of my podcasts. Shelly's work is outstanding and I use my new bio where appropriate for projects I'm involved in. And I cannot wait to use the show notes!
Shelly cared about what I wanted and made sure to spend time with me to help draw out my needs and goals so that her work not only suited what I was looking for, but would appeal to my intended audience and inspire them to respond to my calls to action.
After interviewing several copywriters, I'm glad I hired Shelly and am looking forward to a productive and fruitful working relationship together.”
— Whitnie Wiley ~ Your Guide to Doing Work You Love and Loving the Work You Do | Eight-time Bestselling Author | Speaker | Pod-caster |